Uma boa biblioteca

Se você quer montar uma boa biblioteca, que o ajude a tornar-se um profissional melhor e a compreender melhor o cenário de negócios e de Marketing, um boa dica é o livro "The 100 Best Business Books of All Times", de Jack Covert e Todd Sattersten, com uma lista do que os autores consideram os melhores livros relacionados ao Marketing e negócios.

A lista, dividida em capítulos temáticos, é a seguinte:

Você
Para melhorar sua vida, você como pessoa e suas forças

Flow - Mihaly Csikzentmihalyi
Getting Things Done - David Allen
The Effective Executive - Peter Drucker
How to Be a Star at Work - Robert E. Kelley
The 7 Habits of Highly Effective People - Stephen R. Covey
How to Win Friends & Influence People - Dale Carnegie
Swim with the Sharks Without Being Eaten Alive - Harvey B. Mackay
The Power of Intuition - Gary Klein
What Should I Do with My Life? - Po Bronson
Oh, the Places You’ll Go - Dr. Seuss/Theodore Geisel
Chasing Daylight - Eugene O'Kelly

Liderança
Inspiração. Desafio. Coragem. Mudanças.

On Becoming a Leader - Warren Bennis
The Leadership Moment - Michael Useem
The Leadership Challenge - James M. Kouzes and Barry Z. Posner
Leadership Is an Art - Max De Pree
The Radical Leap - Steve Farber
Control Your Destiny or Someone Else Will - Tichy and Sherman
Leading Change - John P. Kotter
Questions of Character - Joseph L. Badaracco, Jr.
The Story Factor - Annette Simmons
Never Give In! Speeches - Winston Churchill

Estratégia
Oito obras sobre planejamento para você criar suas próprias estratégias

In Search of Excellence - Thomas J. Peters and Robert H. Waterman, Jr.
Good to Great - Jim Collins
The Innovator’s Dilemma - Clayton M. Christensen
Only the Paranoid Survive - Andrew S. Grove
Who Says Elephants Can’t Dance? - Louis V. Gerstner, Jr.
Discovering the Soul of Service - Leonard Berry
Execution - Larry Bossidy and Ram Charan
Competing for the Future - Gary Hamel and C. K. Prahalad

Vendas e Marketing
Abordagens e erros no processo de criar consumidores.

Influence - Robert B. Cialdini, PhD
Positioning - Al Ries and Jack Trout
A New Brand World - Scott Bedbury with Stephen Fenichell
Selling the Invisible - Harry Beckwith
Zag - Marty Neumeier
Crossing the Chasm - Geoffrey A. Moore
Secrets of Closing the Sale - Zig Ziglar
How to Become a Rainmaker - Jeffrey J. Fox
Why We Buy - Paco Underhill
The Experience Economy - B. Joseph Pine II and James H. Gilmore
Purple Cow - Seth Godin
The Tipping Point - Malcolm Gladwell

Medir e Controlar
Os números por trás do jogo.

Naked Economics - Charles Wheelan
Financial Intelligence - Karen Berman and Joe Knight
The Balanced Scorecard - Robert S. Kaplan and David P. Norton

Management
Dirigindo as pessoas.

The Essential Drucker - Peter Drucker
Out of the Crisis - W. Edwards Deming
Toyota Production System - Taiichi Ohno
Reengineering the Corporation - Michael Hammer and James Champy
The Goal - Eliyahu M. Goldratt and Jeff Cox
The Great Game of Business - Jack Stack with Bo Burlingham
First, Break all the Rules - Marcus Buckingham and Curt Coffman
Now, Discover Your Strengths - Buckingham and Clifton
The Knowing-Doing Gap - Jeffrey Pfeffer and Robert I. Sutton
The Five Dysfunctions of a Team - Patrick Lencioni
Six Thinking Hats - Edward De Bono

Biografias
Sete vidas. Lições ilimitadas.

Titan - Ron Chernow
My Years with General Motors - Alfred P. Sloan, Jr.
The HP Way - David Packard
Personal History - Katharine Graham
Moments of Truth - Jan Carlzon
Sam Walton: Made in America - Sam Walton with John Huey
Losing My Virginity - Richard Branson

Empreendedorismo
Sete guias para a paixão e as necessidades práticas para qualquer novo negócio.

The Art of the Start - Guy Kawasaki
The E-Myth Revisited - Michael E. Gerber
The Republic of Tea - Mel Ziegler, Patricia Ziegler, and Bill Rosenzweig
The Partnership Charter - David Gage
Growing a Business Paul Hawken
Guerrilla Marketing - Jay Conrad Levinson
The Monk and the Riddle - Randy Komisar with Kent Lineback

Narrativas
Seis histórias de sucesso e fracasso

McDonald’s: Behind the Arches - John F. Love
American Steel - Richard Preston
The Force - David Dorsey
The Smartest Guys in the Room - Bethany McLean and Peter Elkind
When Genius Failed - Roger Lowenstein
Moneyball - Michael Lewis

Inovação & Criatividade
O processo de desenvolver novas idéias.

Orbiting the Giant Hairball - Gordon MacKenzie
The Art of Innovation - Tom Kelley with Jonathan Littman
Jump Start Your Business Brain - Doug Hall
A Whack on the Side of the Head - Roger Von Oech
The Creative Habit - Twyla Tharp
The Art of Possibility - Rosamund Stone Zander and Benjamin Zander

Grandes Idéias
O futuro está aqui.

The Age of Unreason - Charles Handy
Out of Control - Kevin Kelly
The Rise of the Creative Class - Richard Florida
Emotional Intelligence - Daniel Goleman
Driven - Paul R. Lawrence and Nitin Nohria
To Engineer is Human - Henry Petroski
The Wisdom of Crowds - James Surowiecki
Made to Stick - Chip Heath and Dan Heath

E o resto

The First 90 Days - Michael Watkins
Up the Organization - Robert Townsend
Beyond the Core - Chris Zook
Little Red Book of Selling - Jeffrey Gitomer
What the CEO Wants You to Know - Ram Charan
The Team Handbook - Peter Scholtes, Brian Joiner, and Barbara Streibel
A Business and Its Belief - Thomas J. Watson, Jr.
Lucky or Smart? - Bo Peabody
The Lexus and the Olive Tree - Thomas L. Friedman
Thinkertoys - Michael Michalko
More Than You Know - Michael J. Mauboussin

A gente pode até discordar de uma ou outra obra desta lista, mas a referência é ótima. E se você ler uma boa parte desta relação já tem um bom começo. Principalmente num país em que publicitários não leem jornais ou ouvem rádio...